VW. FREE RIDERS. BRAND DOCUMENTARY
Volkswagen wanted two films to promote its California camper range. We put the camper vans in the hands of real people and followed them on a spontaneous weekend away.
6.00 am Saturday morning, two vans, one camera and a bag of lenses and off we went for the weekend to Cheddar Gorge with two cyclist friends cast from the London cycling community.
Agency Hugo & Cat . Producer Paul Albert. Art Director: Simon Voigt . Music by Matt Santo
Citizen B credit. Direction and cinematography, post-production and grade