VIRGIN: Richard discovers treasure?

Something rather strange happened when I was shooting shooting some promos for the launch of Virgin Red with Richard Branson on Necker Island. Half way through the interview he was called away to see something that had been dug up on the beach. We followed him and were politely told to turn of the cameras and turn over the footage we had shot. A few days later this film appeared on YouTube having seemingly leaked by someone with over 500,000 people watching versions of it within the days of it leaking.

There seems to have been quite a bit of press written about it from from pretty much all around the world, some people even believing it was an April fools gag. Pretty convincing one if it was.