DHL: INTERACTIVE VIDEO TOUR
DHL wanted to investigate the use of 360 video to educate employees about their three global logistics hubs in Cincinnati, Leipzig and Hong Kong. Rather than flying people to these three international locations, 360 video and VR headsets woudl give them a first person virtual tour of the facilities.
Rather than creating a linear film for each location, we designed an interactive journey, within an VR app, so that the viewer can navigate the story though different locations around the world, using sight to navigate around the spaces of each hub, between locations around the world and along different narrative paths.
The films were shot at night when the hubs come alive, with hundreds of thousands of packages passing through on the way to their destination and the shoot was planned and scheduled to make sure that the shoot did not disturb the process.